The cosmetics industry is one of the most dynamic and lucrative sectors in
the world, with a global market value of USD 380.2 billion in 20201. The
industry is constantly evolving with new trends, technologies, and consumer
demands, creating new opportunities and challenges for online sellers. In this
blog post, we will explore some of the major cosmetics trends for 2023 and
how you can leverage them to grow your online business.
Trend #1: Customization
Consumers now, more than ever, want products that suit their specific
lifestyles, needs, and individuality. Customization is a growing trend that
allows consumers to create their own unique and personalized cosmetics
products, such as foundation, lipstick, eyeshadow, or skin care.
Customization can be achieved through various methods, such as online
quizzes, AI-powered algorithms, virtual try-ons, or DIY kits2. Online sellers
can benefit from this trend by offering customization options for their
products, such as allowing customers to choose their own shades,
ingredients, formulas, or packaging. This can help increase customer
satisfaction, loyalty, and retention.
Trend #2: Gender-Neutral and Inclusive Beauty
In 2023, we will see an increase in cosmetic product launches that claim
gender neutral and/or inclusive beauty. This trend reflects the growing
diversity and acceptance of different genders, sexualities, ethnicities, and
cultures in society. Gender neutral and inclusive beauty products are
designed to cater to all types of customers, regardless of their gender identity
or expression. They are also formulated to suit different skin tones, types,
and conditions2. Online sellers can tap into this trend by offering products
that are gender neutral and inclusive, such as unisex fragrances, makeup
palettes, or skincare lines. This can help attract a wider and more loyal
customer base.
Trend #3: Futuristic Metallics
Metallics are not only a fashion trend, but also a cosmetics trend for 2023.
Metallics are inspired by the futuristic and extraterrestrial themes that are
prevalent in pop culture and technology. Metallics can add some sparkle,
shine, and glamour to any look, whether it’s for the eyes, lips, cheeks, or
nails. Metallics can also come in various forms, such as holographic,
iridescent, or chrome3. Online sellers can capitalize on this trend by offering
products that feature metallic effects, such as eyeshadows, lipsticks,
highlighters, or nail polishes. This can help create some eye-catching and
Instagram-worthy looks for customers.
Trend #4: Statement Lips
Lips are set to be bolder than ever in 2023. Statement lips are a way of
expressing one’s personality, mood, and style through vibrant, dramatic, and
unconventional lip colors and finishes. Statement lips can range from bright
reds, pinks, or oranges to dark purples, blues, or blacks. Statement lips can
also have different textures, such as matte, glossy, or metallic4. Online
sellers can take advantage of this trend by offering products that deliver
statement lips, such as lipsticks, liners, glosses, or balms. This can help
customers stand out from the crowd and make a lasting impression.
Trend #5: More Blush
Blush is back and bolder than ever in 2023. Blush is a way of adding some
warmth, color, and life to the skin. Blush can also enhance the facial features
and create a healthy glow. Blush can be applied in different ways, such as on
the cheeks, the eyes, the nose, or the temples. Blush can also come in
different shades, such as pink, peach, coral, or berry4. Online sellers can
profit from this trend by offering products that provide more blush, such as
cream, powder, liquid, or stick blushes. This can help customers achieve a
romantic and radiant look.
These are some of the cosmetics trends for 2023 that you can expect and
how you can sell online. By following these trends and offering products that
match them, you can increase your sales, customer base, and brand
awareness. If you want to learn more about these trends and how to sell
online effectively, you can use the search results from my tool output to find
some useful information. Happy selling!